Communication Management within Community Relations by Local Governments in Poland

Purpose: The authors show the essence of communication management as part public relations activities, carried out by specific market entities, such local government units. Design/Approach/Methodology: This article is result a broad, although regional, research conducted in Poland 2020. Findings: Based on results empirical research, shows purposefulness and legitimacy actions taken Polish governments field with environment, context impact community relations. Practical Implications: Local units activities referred to territorial marketing are among numerous spheres social life which method revealed.